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Cover of South District Plan

South District Plan

Supporting growth of targeted industry sectors

Planning Priority S11

A Metropolis of Three Cities highlights the importance and role of the NSW Government in leading the development and coordination of sectorspecific industry development strategies to grow and globally position key sectors of the economy.

The NSW Government recognises that these sectors are important in fostering innovation in the development of highly-skilled jobs which drive productivity and global competitiveness.

The strategies are being developed in consultation with industry, government partners and other key stakeholders. They build on and leverage existing industry and government activities and plans, and focus on delivering high-impact practical initiatives to drive sector growth through industry, academia and government collaboration.

A Metropolis of Three Cities outlines the strategies to support industry sectors. They cover the areas of:

  • industry skills and capacity building
  • investment attraction
  • export growth and facilitation
  • industry showcasing and promotion
  • opportunities through government procurement
  • government and industry partnerships.

To support these strategies, Objective 24 of A Metropolis of Three Cities emphasises the need to work with internationally competitive trade sectors by considering the barriers to growth, including regulatory barriers.

This Planning Priority reinforces the need to:

  • support the growth of internationally competitive industry sectors
  • respond to changing technologies
  • plan for tourism and visitation.

Tourism

The South District attracts tourists who visit the Royal National Park, the long stretch of beach from Boat Harbour to North Cronulla or the surf beaches of Cronulla and Wanda.

In 2015–16, approximately 715,000 visitors stayed overnight in the District, 90 per cent of whom were domestic visitors. Visitor spending in the District was almost $950 million in the same period21. In the Sutherland Shire, of the 1 million day-trip visitors each year, less than 400,000 people stay overnight22.

Visitors’ experiences are shaped by major attractions and events, the places they visit, the facilities available and how their needs are met. Tourism provides widespread economic benefits, which can be enhanced by providing a better experience and facilities.

The Royal National Park is the District’s major attraction, with visitor precincts at Audley, Wattamolla, Bonnie Vale and Garie. Wattamolla Beach is the most visited precinct in any national park in NSW23.

Businesses such as ANSTO attract domestic and international corporate travellers to the District, many staying in the District during their visit.

The District has Aboriginal, European and natural heritage and could capture tourist interest associated with education, medical and business activities and international sports events.

Other tourism assets include:

  • Cronulla’s surf beaches and foreshore walks
  • the Georges and Port Hacking rivers
  • Kamay Botany Bay National Park, the Georges River National Park, Heathcote National Park and the Garawarra State Conservation Area
  • whale watching at Cape Solander
  • the wetlands along the Georges River, particularly the Ramsar-listed wetlands at Towra Point and the wetlands around Salt Pan Creek
  • cycleways from Botany Bay to Kurnell and Cronulla and along the Cooks River
  • the site of Captain Cook’s first landing in Australia
  • major sporting facilities such as Endeavour Field (Shark Park) and Jubilee Oval (Kogarah Park)
  • a diverse range of centres with restaurants and eat streets, night-life and shopping.

south_79.jpg

A photograph of a sunrise over the Port Hacking River at Jibbon Beach, Bundeena.

Bundeena

While Greater Sydney welcomes 30 million visitors a year, the South District is not heavily promoted as a tourist destination. In addition, supporting tourist infrastructure, particularly hotel and overnight accommodation, is limited.

The NSW Government committed $9.3 million to the Wattamolla Visitor Precinct and improvements to the Royal Coast Track in the 2017–18 Budget24.

Strategic planning can grow the tourism offer and increase overnight stays through more facilities for overnight and short-stay visitors, recreational tourists, business and education-related tourists and health visitors. Planning and place-making initiatives for destinations and tourist hubs will also improve visitor experiences and public transport connections.

Adapting to changing technologies

Rapid technological changes and digital advancements are disrupting established business models and the workplace worldwide. These are dramatically changing the way people and goods move around, providing more efficient transport services. While technological changes can reduce demand for certain types of jobs, they also help to deliver innovation, new knowledge-intensive jobs and business opportunities. Businesses and governments must continually engage with industry, assess regulatory barriers and manage data to update governance and policies to capitalise on changes.

Actions
Responsibility
43

Consider the barriers to the growth of internationally competitive trade sectors, including engaging with industry and assessing regulatory barriers.

Councils and other planning authorities

44

Provide a regulatory environment that enables the economic opportunities created by changing technologies.

Councils, other planning authorities and State agencies

45

When preparing plans for tourism and visitation, consider:

a. encouraging the development of a range of well-designed and located facilities
b. enhancing the amenity, vibrancy and safety of centres and township precincts
c. supporting the development of places for artistic and cultural activities
d. improving public facilities and access
e. protecting heritage and biodiversity to enhance cultural and eco-tourism
f. supporting appropriate growth of the night-time economy
g. developing industry skills critical to growing the visitor economy.

Councils and other planning authorities

46

Consider opportunities to implement place-based initiatives to attract more visitors, improve visitor experiences and ensure connections to transport at key tourist attractions.

Councils and other planning authorities

47

Consider opportunities to enhance the tourist and visitor economy in the District, including a coordinated approach to tourism activities, events and accommodation.

Councils, other planning authorities and State agencies

48

Create capacity for tourist accommodation in appropriate locations through local environmental plans.

Councils and other planning authorities

49

Protect mineral resources (in particular construction material) by preventing inappropriately dispersed urban activities in rural areas.

Councils and other planning authorities

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